This weekend was another trip to the record books as Alice in Wonderland propelled to $116.3 million over its debut weekend. That's the sixth-biggest start ever, the biggest non-sequel ever (beating Spider-Man, which debuted to $114 million in 2002). It's the biggest 3D debut (besting Avatar's $77 million opening). Plus, it's the second-biggest non-summer opening of all time behind the $142 million debut of Twilight Saga: New Moon. With a surprisingly strong 2.8x multiplier, the picture debuted with a $41 million Friday and a $44.3 million Saturday (up 8%). The might of its first two days leads me to believe that Sunday, an estimated 30% drop to $30.9 million, was vastly underestimated (with the Oscars being the big unknown variable), so don't be too surprised if tomorrow's final numbers are even bigger.
The teaser images of Tim Burton's 3D Alice in Wonderland were really something, and pure Burton: dual versions, seemingly moulded from dough, of Matt Lucas as Tweedledee and Tweedledum, and Helena Bonham Carter as the Red Queen with scarlet hair, cupid's-bow lips and a huge bulbous head.
The characters, language, puzzles and predicaments of Carroll's 1865 novel and its sequel, Through the Looking-Glass, became and remain part of the texture of our lives, as embedded as ancient mythology and more endearing. From the start, they've attracted movie-makers.
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