The top kill is underway, success uncertain. BP engineers are pumping mud at a furious rate into the damaged blowout preventer that sits on the uncapped well at the bottom of the Gulf of Mexico. The hazardous-but-high-reward maneuver comes five weeks into the oil spill crisis amid an intensifying atmosphere of political recrimination that has spread from the Gulf Coast to the White House and Congress.
"That's when we got aggressive in getting the word out, saying, 'Hey don't cancel, the beaches are untouched,' " says Louthain, "That's when the cancellations calmed down."
That may also be why Florida Gov. Charlie Crist asked BP for $35 million for an ad campaign to promote Florida tourism and real estate; Crist got $25 million.
A dead sea turtle washed up on the shore in Pass Christian, Mississippi. Fishing has been banned in the Gulf as the government scrambles to deal with a disaster that could be "worse than Valdez."
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