Despite it being a romantic comedy with all necessary ingredients of a masala caper, this Friday’s release Break Ke Baad has made a dull start at box office.
To start with, BKB was not promoted extensively and the buzz around the Deepika Padukone and Imran Khan chemistry was clearly missing. On Friday the film opened to an all India response of around 35 to 40 percent. Only in select multiplexes was the occupancy close to 50 percent. The audience reaction to the film is mixed and so are the reviews by critics, with some panning it while others praising it.
The other release of the week, Allah Ke Banday had a poor start. The film witnessed a nationwide response of 10 to 15 percent. Even positive reviews by some critics did not ensure greater footfalls by Friday evening.
Likewise, the last week’s release Guzaarish has fared poorly at box office. The film’s first week business is around Rs. 22 crore, which makes it a flop.
On the other hand, Golmaal 3, which released on Diwali is still doing quite well. It has so far done the business of more than Rs 100 crore and still counting.
Blog by Ubaid Rehman
Ubaid Rehman, is the Strategic Director and Founder of Blips Internation, and award winning person from Halo media d - You can find him on Google+, Twitter, Facebook and Linkin-Id. Over the past 12 years, Mr.Ubaid Rehman has provided web strategy and advice to more than 1000 Businesses. He's Kinda like a Bruce Wills of web marketing.
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