Comedy works at box office. Now, that’s a serious observation again verified by the good opening-day response to the Friday’s release Double Dhamaal.
Though panned by majority of critics, the film opened very well at box office on Friday. At certain theatres, it ran to packed houses while at others it attracted a good number of bums on seats. Going by the trade figures, the film saw a response averaging 70 percent on its opening day. It is likely to go up on Saturday and Sunday, as is usually the trend.
Meanwhile, of the last week’s releases, Bheja Fry 2 leads the race with a collection of Rs. 8.5 crore nett. The collection can be termed decent, but the film has fared below expectations. Always Kabhi Kabhi is a disaster with the first-week collection standing and stagnating at a mere Rs 1.75 crores.
Meanwhile, Salman Khan’s Ready is still racing on full throttle. The film rounded off its three-week collection with a figure of Rs. 115 crores. A superhit!
The coming Friday would see the release of two important films: Delhi Belly and Bbuddah - Hoga Terra Baap. Both the films are expected to get a good opening.
Blog by Ubaid Rehman
Ubaid Rehman, is the Strategic Director and Founder of Blips Internation, and award winning person from Halo media d - You can find him on Google+, Twitter, Facebook and Linkin-Id. Over the past 12 years, Mr.Ubaid Rehman has provided web strategy and advice to more than 1000 Businesses. He's Kinda like a Bruce Wills of web marketing.
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