BMW launches mobile app for iPhone by BB

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BMW is launching a multipurpose mobile application called the "Ultimate Drive" for social-media users and gamers.

The app helps users find the best roads to drive in more than 50 countries. It enables them to then rate those roads and comment about them via Facebook, e-mail or other GPS devices. BMW said it hopes the app will form a virtual go-to community of driving enthusiasts.

"Within a few seconds of opening the app, 'The Ultimate Drive' connects you to driving enthusiasts who have discovered great roads in your neighborhood--roads you may have overlooked," BMW spokesperson Pawan Murthy said.

To experience the ultimate drive, a user downloads the app, lets it find his location and then watches as it displays the roads that others have submitted as the best in the area......

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