The app helps users find the best roads to drive in more than 50 countries. It enables them to then rate those roads and comment about them via Facebook, e-mail or other GPS devices. BMW said it hopes the app will form a virtual go-to community of driving enthusiasts.
"Within a few seconds of opening the app, 'The Ultimate Drive' connects you to driving enthusiasts who have discovered great roads in your neighborhood--roads you may have overlooked," BMW spokesperson Pawan Murthy said.
To experience the ultimate drive, a user downloads the app, lets it find his location and then watches as it displays the roads that others have submitted as the best in the area......