As a result of SRK’s tie-up with YouTube, he can use the movie channel on YouTube to offer videos of all the events related to the film, like the Ra.One premiere, red carpet events planned in London, behind the scene shots, uncut footage of the star cast, and even his own musings.
The movie channel will also host games and give chance to users to create their own promos from clips, music and dialogues of the film. It’s an interactive concept.
Talking about the concept, Shahrukh told the reporters in Mumbai: “This concept goes well with my Ra.One as the film is about digital world...computer and all. So I launched it on a digital platform like YouTube. Besides, it will help me take the film to more people. I am thrilled and excited about it.”