What do you know about seasonal SEO?
If you have been marketing your business on the Web for some time now, you probably have an idea that SEO means search engine optimization.
Then again, you may be wondering what it takes, so you can consider your strategies seasonal.
Before we proceed with fundamental tips, let me ask you a question. Do you follow particular promotional methods during special sale periods such as Halloween, Christmas holiday, and New Year? The answer is yes, right?
Let us say you are selling shirts, you are probably going to display designs suitable for a certain period. You may be offering freebies to your loyal customers too.
Now, think about applying these tactics online but through optimization.
So, how do you market your products successfully using seasonal SEO?
As you come up with ideal solutions, you should also consider two essential aspects – the season and your buyers’ possible search terms. Looking into these, you can integrate the following ideas. And, in case you need assistance with your marketing campaign, you can always obtain pay on results SEO services.
Be Aware of the Timeframe and Understand It Well
So, you hope to make a big profit out from selling Halloween costumes. In that case, you have to rank for key phrases like “Halloween costumes” or “fancy dress costumes” even before October comes.
With that said, the next tip is to:
In most cases, many users tend to look for current Web content, which means that it is preferable to post great articles and obtain links during the event. But since you want to get good ranking even before the peak season starts, so it will be easy for your target customers to find you, it is wiser to have your content linked and indexed ahead of time.
When the period finally comes, you can add more images or topics to your website. Then, you can include keyword variations and links, which direct to the initial page that you have posted in advance. By doing this, you can boost the original content while creating quality URLs.
In connection with this, you must also remember the following guideline.
Comprehend Your Keyword(s) SERPs
Hmm. What is that again? For those who are not familiar with the last term, it means Search Engine Result Pages, which come up after a word or phrase query. Most of the time, search engines like Bing and Google change or update their SERP displays all the time. But it does not mean that you cannot analyse the pages.
What you can do is to find out how you can work around your target keyword around the results. So, if you find plenty of photos connected with the term or phrase, you can focus on image optimization. Since the example is Halloween, which is a big event, you can also write relevant news or information about it.
By keeping track of SERPs, you have a great chance of getting a high ranking.
And, for our last tip:
Create an Optimization Calendar
As an entrepreneur; you have to know when the hottest sale seasons occur. Additionally, you should be aware which products your target customers would be shopping around for and which words or phrases that they would be using on search engines. You can input these details on a spreadsheet, so you can refer to it for your marketing and SEO campaign for the next events or sale periods.
What do you think? Are these ideas easy enough? Well, you will never know unless you get started.